transformational advertising

transformational advertising
рекл. трансформационная реклама (направлена на изменения ощущения потребителя от использования продукта путем создания у него дополнительных эмоций, ассоциаций, ощущений и т. п., связанных с продуктов)

Англо-русский экономический словарь.

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  • transformational advertising — /ˌtrænsfəmeɪʃ(ə)n(ə)l ædvətaɪzɪŋ/ noun a form of emotional advertising that aims to relate emotional experiences to the product or service being advertised, and then tries to change these emotions into an active interest in purchasing …   Marketing dictionary in english

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  • Dow Chemical Company — The Dow Chemical Co. Type Public Traded as NYSE: DOW TYO …   Wikipedia

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  • Management Development Institute — Motto Yogah Karmasu Kaushalam (Sanskrit) from the Gita 2:50 Motto in English Pefection in action is Yoga An act becomes perfect when you do it with all joy and without expecting anything in return …   Wikipedia

  • List of Statutory Instruments of the United Kingdom, 2006 — This is an incomplete list of Statutory Instruments of the United Kingdom in 2006. NOTOC 1 100* Public Contracts Regulations 2006 S.I. 2006/5 * Utilities Contracts Regulations 2006 S.I. 2006/6 * M6 Motorway (Junction 36, Town Head Bridge Parapet… …   Wikipedia

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